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Monday, April 15, 2019

SEM-What it is in digital marketing?

SEM stands for search engine marketing. You know SEO, there you have to create content and optimize it in order to rank the post. To rank your post it may take 3-6 months depending on the work you do.

So to ease your work and waiting till your blog or post gets ranked on top, all the search engine's as bought a paid version. In this search engine ranks your blog or post on top as an ad.

This is where SEM comes into the picture to help you to rank your blog or post as you pay.

/sem | search engine optimisation

When to use Search Engine Marketing?

There is a lot of benefits if your post ranks in the top of search results. It can increase your traffic which will lead to an increase in sales. It will bring you more and more traffic without any effort or waiting to rank your blog or post.

You need to use it whenever you want to increase your sales. So the festival season will be the best time if you are selling something online.

For example, if I am selling a Christmas tree. Then there is no use of me to wait until my blog ranks on top. Instead of depending on SEO the effective method would be SEM.

sem | search engine optimisation

Where everyone is competing with each other to rank their post by using SEO. On the other hand, I just ranked my blog or post using SEM.

Search Engine Marketing:-

Whenever you search for anything you see the top-ranked posts are almost paid ads. So while going into SEM you should know the biggest traffic search engines like Google, Bing, Yahoo and many more.

All the search engines have SEM to work your blog in the fastest phase.

This is important in order to rank because you should know where your blog or post should rank. Organic traffic is needed but SEO is difficult on the other hand you get organic traffic through SEM.

In SEM your traffic depends on how much you are paying for your marketing.

sem | search engine optimisation

In displaying your ads search engines as two types:-

  1. Search Ads
  2. Display Ads

Search Ads:-

                   These ads are placed on top search results. These ads are based on keywords from search interest. All types of business can be shown in this ad.

Display Ads:-

                   In this you have to give just information about your ad and search engines will display your ads on various blogs. In this, you reach a large amount of audience.


SEM leads to benefit your business and brings a huge amount of profit to you. So now you know the advantage of using SEM.

If you have any question or suggestion comment in the comment box.

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