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Monday, April 15, 2019

What are the jobs offered in digital marketing?

As an increase in usage and users on the internet, has changed our ways to live in a society. All the traditional ways are taking by digital ones, in this most affected part was marketing. As marketing changed from traditional marketing to digital marketing it opened many job portals.

But as an MBA graduate, you may be still thinking about how to get into it. There are many job opportunity available in digital marketing.

jobs in digital marketing

So let us see what are the jobs in digital marketing and which one is best for you.

What is the future of digital marketing?

As you know there are more digital users than real world users. Just now, we have started to use the internet and depending on it. In India, there are more than 500 million internet users and there is a rise of users every year.

It is said still 53% of Indians don't use the internet. So as the users are getting more and more the opportunity is also growing on the other side.

The campaign like JIO in India as reached and increased many users from both rural and urban areas.

If you look at the company's for the job they have many openings, but they require a particular certificate or graduation from your side.

What you should learn to get into digital marketing?

Digital marketing is a very big industry. Generally, people get confused when they get into it.

While doing MBA you have given an option to choose a subject between HR, finance, management, marketing, etc,. If you are looking for digital marketing then you must choose for marketing courses.

In digital marketing, there are four types of people

  1. Process oriented
  2. Creative oriented
  3. Management-oriented
  4. Technology-oriented

So select in which among this you want to get in.

jobs in digital marketing

So let us see what are the requirements of the job to choose among those four.

  1. Process oriented:-                                                                                                                                                                                                                                                                                                                In this, you have jobs like SEO, SEM, Google Analytics, Automation, and digital advertisements. In this company doesn't ask you to create content rather they seek to create a lead in sales through SEO, social media and Google AdWords.                                                                                                                                                               
  2. Creative oriented:-                                                                                                                                                                                                                                                                                                                In this, you create content for companies. In this, you have jobs such as to create a content strategy, campaign ideas, unique hashtags propositions, creatives for digital, Advertisements, a one-liner for email, and many more.                                                                               
  3. Management-oriented:-                                                                                                                                                                                                                                                                                                                 If you are interested in managing the team and create a lead in the sale through your ideas then this best for you. In, this you have a job like clients servicing head, account managers, digital strategist, digital innovator, and more.                                                               
  4. Technology-oriented:-                                                                                                                                                                                                                                                                                                                  If you are a coder and want to be in digital then this is the place where you can code and create innovative ideas. The jobs in this are coders and API developers.


Here you work with a team and learn many more things. In this field as a fresher, you may get a salary from 15k-25k but as you gain industry experience your salary will be increasing.

jobs in digital marketing

If you have any question or suggestion comment in the comment box.

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